Our strategy: Driven by purpose
We are better together and strive to achieve a responsible food chain for future generations.
Introduction
We are facing a huge challenge in the production of food. The current food chain is not capable of providing sufficient food for the projected world population of 10 billion people in twenty to thirty years’ time, taking into account the climate issues, market developments, growing consumer awareness and customer needs. Based on these developments, we have set a number of priorities for Agrifirm in the coming years. These priorities are driven by our purpose: ‘A responsible food chain for future generations’.
A responsible food chain
As Agrifirm, we believe that we can and must contribute to a responsible food chain for future generations. That is our purpose and driving force in everything we do and every decision we make. CEO Dick Hordijk tells why he is driven by this purpose.
Strategy 2021-2024: Driven by purpose
In 2021 we launched our new four-year strategy, in which we set out our contribution to a responsible food chain. We have taken the following global developments into account in our strategy: a growing world population, consumer awareness, and farmer's income.
Global developments
Based on global developments, we have set a number of priorities for Agrifirm in the coming years.
Sustainability priorities
Agrifirm wishes to enter into a dialogue with partners and customers about the future of the global agricultural sector and to strive for a responsible food chain. We want to make an important contribution to the following six themes:
Innovation
The only way that we can deal with the challenges in the food production system is by continuing to innovate. Consequently, Agrifirm's strategy for the coming years assigns an important role to the innovation agenda. Innovation in these areas takes place both outside and within our company, independently and in close collaboration with both science partners and start-ups and scale-ups.
Better Together
By collaborating, within Agrifirm, with customers, science partners, supply chain partners and other stakeholders in the food chain, we are able to offer the best solutions to our customers and achieve the maximum impact and results for a responsible food supply chain. By combining ideas, knowledge and skills, we can accelerate the development of new concepts, products and tools. For more information: